I will show you the exact strategy that has attracted 60k+ business owners, creators, and business professionals to sell my digital products.
Currently, I have 25k+ followers on LinkedIn, 25k+ subscribers on YouTube, and another 10k+ direct email newsletter subscribers.
I wasn’t doing this for fun, but for business: I’ve offered various career/business development programs and courses and wanted to sell them.
Before even thinking about paying for ads, I went all-in on my direct marketing channels. This effort paid off well when I added the fuel (paid ads) to the fire.
Here are the main strategies I've used to drive and capture traffic in my automated marketing machines:
💊 1. Pain-Killer Lead Magnets 🤝 2. Partnership with Complementary Businesses 🎙 3. Industry Expert Interviews 📑 4. Clients' Case Studies 🚀 5. External Platforms
One of the easiest ways to grab anyone's attention is by offering free solutions.
The more specific and tangible the solution to a painful problem, the easier it gets to bring in prospects.
For example, the webinar below targets first-time entrepreneurs eager to start an online course business. This free resource alone brought in the first 5k+ business subscribers and generated a few hundred thousand in revenue.