In this page, I'm going to share my core strategy for growing my solo business to six figures on autopilot. Here is a bird's eye view of the sales and marketing funnel flow:
Using this approach, I sold my main offer, an online educational program, to online business owners and entrepreneurs.
This strategy can also be applied to sell various products and premium services by adjusting the offer type and the communication method.
Here's the entire process:
🪝 1. Create Juicy, Low-ticket Bait 🔥 2. Run Ads to Warm & Lookalike Prospects 💣 3. Drop a Huge, Unexpected Value Bombs (through emails) ❤️ 4. Invite for a 1:1 Chat 🤝 5. Close the Deal
First, I prepared something juicy and priced it super aggressively: $9.99. This offer is not to make any profit but to offset the ad cost (fully or partially).
I used my eBook that I'd sold hundreds of copies for $19, so I knew people would want it. If it's not validated, I'd recommend checking the demand by giving it for free before running ads.
If you're okay with burning cash upfront to get the most leads as soon as possible, you can also give this for free. Since I wanted to run ads profitably, I priced considering Cost per Lead (CPL).
